Welcome to It's Complicated by Gary Riger. It's complicated is a conversation at the intersection of Business & Humanity. Today's guest is Justin Breen of BrEpic. There are no podcast intros, we get right into it. Justin has been working as a Journalist for 20 years. With a ton of experience and a large rolodex of influencers in media. Justin started a Public Relations firm a few years ago which has already grown into a global organization having it's best Quarter during the COVID19 Global Pandemic. Justin and I speak about the impact of his father's death when he was just a little boy and how that's made him a better father to his children. His value system is built around family first and having an abundance mindset. As I try to understand patterns of successful entrepreneurs, I notice that like many successful business owners, Justin stays healthy by exercising daily and being an optimist through and through. Justin says that a business is a byproduct of the relationships that you have. Justin is the embodiment of the give first mentality. He's always looking to find entrepreneurs and help them by connecting them to his growing network. I ask Justin about why certain types of people have what it takes to take the entrepreneurial plunge and why working smart is better than working hard. As Justin puts it, "The natural order of things is to create joy for your life and then create joy for others". This conversation went fast. I look forward to having Justin Breen back on the podcast again soon. Check out Justin's company here: https://www.brepicllc.com/ Check out Justin's "Epic Business" book here: https://brepicbusiness.com/ Oh and I hope you like the intro music! I composed it myself :)
So it's been an interesting evolution in regards to my, you know, my father's passing and, and that moment, you know, seeing him on the operating table, that's something that will. Never be like, it's like, I think about that every day and I'm sure every day I will always think about that. I'm seeing kind of how that's evolved and, and, um, really helped me become a really good dad.
I'm really good dad. And, um, It, it taught me two things. One, it robbed me of my childhood. Um, and to your point, um, you know, seeing other folks with their dads, I was, my dad was I hear a very, very, very, very close to him. Um, and, um, you know, I am with my kids now all the time. One, cause I just genuinely enjoy hanging out with them.
They're seven and six. They're both boys. My father, before he died, always told me I would only have sons. I would never have daughters. So like I never even considered it. Like, it just wasn't even possible. Um, so I always thought when, like we didn't know, um, what gender our first child would be and we waited until he came out and um, I was like, Oh, it's going to be a boy.
But when we actually, I actually saw, he was going to be a boy. I was like, okay. Like, that's probably the best moment of my entire life. I would say I would, I would say that, but, but how, how it's helped me as a dad is like, I really, really appreciate the time I have with my children because, um, I know how great of a dad my dad was.
And then I know what it's like to have that taken away from me. And so everything in my life is based around that. Um, like. If, if, and especially in business, like if I meet someone and I'm like, Oh, this person's going to be annoying and take away valuable time away from my religion trip with my family, especially my sons, I'm just not going to work with them.
And, um, so that's what, you know, my, my company's network is, is this group of amazing people that wouldn't take away time away from valuable time away from me and my sons. Yeah. How do you, how do you envision, um, carrying on that to your children? You speak of it in your book, right? You talk about the value of your time, um, with them.
You also talk about the importance of their time and as they build their future, uh, How do you start to instill those principles early on? I mean, they'll also, they'll always have the book they'll always have you and the memories they have of you, but like, what are the little things that you do that add to that on a daily basis?
Um, so I've never really treated them like children. The conversation we're having now is what's the difference between a visionary and integrator. Um, so they're seven and six. Um, the little guy just turned six and, um, Seven year old wants to be an entrepreneur. The six year old wants to be a Navy seal.
The book I'm reading to them is a Robert O'Neill's book. He's the Navy seal that fired the shot that killed bin Laden. So like there's no, like it's not like a, you know, they are, they did just watch wizard of us. So they are doing some, which is actually a pretty scary movie. Um, but it's a. You know, they're like, they're my kids, but they're also like, um, I don't treat them like kids, you know, we watch rated R movies.
We just watch them 48 hours the other day, which is an incredibly offensive movie. I can not believe like that movie never would have been released now. Um, but, um, yeah, we're just like, I'm preparing them for life and if they want to be entrepreneurs and preparing them for that. So we have real discussions about things in life.
When did you see that start? I mean, was that something that I made immediately? Never cause that's how my dad was with that's how my dad was with me. So he was 61 when I was born. He was a soldier in world war II and the Korean war. Um, he kept a diary of his fighting experiences and the Hurtgen forest and Belgium, Germany.
That's that was one of the most like vicious. Bloody vet. And so he's like sleeping in a Fox hole and, you know, writing, hitting his writings really fascinating. He writes exactly like I do, and I never saw the diary until after he died. And so that's my most treasured possession. If our house burned down, I would say my family, that diary, and then, you know, my laptop and phone.
Other than that, I really don't care about anything else. Um, So that diary is very, very special. It's my bond with my father. Um, and I read it every now and then, but yeah, I've never treated my children like children ever. Um, they're just like, I, I grew up in the North shore of Chicago. Um, I've seen so many children who are now adults destroyed by parents who have coddled them and everybody wins BS and it's just nonsense to me.
And, um, you know, silver spoon, spoiled kind of stuff. Yeah. So my kids are certainly well provided for and taken care of, but they're also super tough and, um, we feed each other up all day and it's just a lot of, a lot of fun. Yeah. It's amazing. Um, so the diary is really interesting. Uh, what do you do you have, I mean, the book in a way becomes a diary of sorts, right?
Because you're sharing your thoughts and you're sharing what you're seeing. What else do you do? Uh, or if anything that sort of like keeps you centered or grounded in, um, you know, in your ways and, and maybe like being able to, uh, sort of habit equilibrium of life, as they say, between all the things that.
Happen. And we're certainly in a time now that you know, this isn't like your, your average, uh, you know, Wednesday or whatever. So, um, we're living in a really interesting time. So how do you, how do you keep everything sort of centered? Um, in terms of like physically doing something I've run six days a week, um, living again, living in Chicago area.
So, and so I run outside six days a week, no matter the weather conditions. So I've been doing that for 15 years. So negative 20 blizzard monsoon, um, a hundred degrees. I just, I run outside. I've already had my run this morning. That helps me. Focused on the day ahead and think of cool ideas. That's actually where they are for writing.
My book came. I'm like, I'll just write a book. Um, you know, keeps me physically fit. Um, again, my father died of a heart attack. He was old, he was 74. But, um, so I certainly think about stuff in shape for my kids. Not only now, but you know, like of course to live to a hundred, so, you know, running, but yeah. Um, you know, for me and business wise, really not much has changed other than, um, no in person meetings.
Q2 is the biggest quarter my company ever had in three plus years. Um, I only work with visionaries who look at things as investors, not cost, and that laser focus. Has led to what my company actually is, this the global incubator geniuses around the world, and you're just constantly introducing each other for mutual gain.
And then the byproduct is constantly getting intros to the companies that want to hire my firms. So there's no like there's, there's no panic. There's no cost there's issue. There's no scarcity mindset. It's all abundance, um, investment. Yeah. Visionary mindset. And so, because of that, like I am so laser focused on that, it weeds out 97, 98% of the population, even business owners.
And I only focus on the people that get it measured my brand. And then those people introduced me to other people that think like that. So this is also interesting. Um, this is going back to mindset. Visionary you, you, you, you have this like number in your head, you just mentioned 98%, you know, which maybe is not statistical, but it's certainly, it feels that way.
That's exactly right. It's a state in my own head just from talking to people. I mean, some, most of my data's not going to be to like you on a global level. Um, and so I, and I, I have seen it because like, I'll do, I'll do a presentation for, let's say it's 20 people. And, um, I'll talk like this and 18 and 19 stop listening and they go away.
I don't care. See you later. And the one or two that are like smiling. Okay. They're like, Holy cow, I got to connect with this person. They connect with me and then we talk after that. And then they introduce me to other people like that. And so, and so those people usually again, based on the data in my head of just literally talking to people all day and for years, tens of thousands of people, and those are the ones that are running these amazing companies, or know these super successful people.
They're very happy with their families, like, like I am, and those are the folks I'm interested in talking to on a global level. So. I bring up my dad every time on this podcast, because just like you, you know, we all have people that, especially when we're young, that we look up to, and I think it's very natural, you know, to have sort of as a boy, you know, as a father figure, um, you know, thankfully my dad is here with me and last this weekend, he said something to me that was along the lines of, do you think that we are nearing the end of the world?
Um, and you know, uh, I think he knows that I bring him up. I'm not sure if he listens to this, but I see an entrepreneur now and I think, and I think so, so, so this mindset, and I think this is what I, what I was trying to get to when you mentioned your, your, your numbers and how you like you, you talked to the room, you know, what is it about.
Because if you think about the numbers, it's the minority, right? So drastic minority drastic minorities. So you can look at it from two perspectives. You can look at it as 98% of us are, right. And the 2% or the are like out of their minds, pretending right. World is, is, is, is great. And you know, and there's so much positivity and that, like you said, it's, it's about, um, It's it.
It's not about smaller thinking. And, and, um, you said the word, I can't think of the word abundance, but yeah, it's, it's, there's abundance and you sort of can create your magic. Right? You can create what you want to see in, in your, um, in your world for your family, for kids, business outside, helping people.
You know, you talk about that in your book, giving, giving up time. What is it like, what is it about like who's right. It's such an interesting way of asking that. Um,
I say this without any ego, the people in that two to 3% of the people I talk to every day, they're the ones who are the most successful people in the world. Um, revenue wise, for sure. But more in terms of their hearts and how they help people and the relationships they have with their family, um, and just enjoying their lives.
Um, and, uh, I don't know if it's that means they're right. Per se. What I will say is that they're the right people for me. I know my tribe. I know who my audience is. And. Um, for those folks, I will endlessly help them what I've found from the, and again, based on my experience and talking to people and then growing a business from nothing to a global business in less than three years, I've found that the people that are in the majority usually are the ones that are the, the ones that are, uh, with the most negative thoughts with the ones that are.
I don't want to say jealous, but angry with their lives or nervous or panicking. Um, uh, and, uh, yeah, for my brain, it's like my, my whole, you know, my company, whatever, on a higher level, it's like, uh, I'm like a magnet. So actively attracting people like me and very, very actively repelling people that don't think like me.
So from, for me and how my life works and how my family works. And. The joy that is in my life. It's, that's how it works for me. It's right. And I know that, um, and most people never even like, they just, they don't even realize what, you know, what's going on outside of, you know, their job or cubicle or whatever it is.
That's, what's cool about being an entrepreneur. You really get to figure things out about yourself. Yeah. Um, it seems to me that. Objectively what some pattern that I found is this idea to sort of take yourself out even of your own shoes, stand, stand, you know, stand on the stand, stand by the corner of the street and looking out, um, you know, looking out on main street, let's say, and, and, and, and seeing.
You know, what's really going on here. Oh, you know, um, what are we really looking at? Why, why, why are things the way they are? And I think it's interesting that you say that, because again, I've seen similar patterns and these patterns continue to sort of, um, Show up, bro, you know, um, the data points continue to be similar the same.
And, and, and it is those people that question, or maybe, uh, and I guess the point that I'm trying to, trying to almost understand a lot of this is really me trying to understand this stuff. It's I don't pretend to know any fear. I fact finder. Yeah. And that's why I, you know, I love you can be a good journalist.
Your brain is constant. No, you're there like me, like a sponge. You just want to learn from people. So that's what I do all day is just talk to people and just listen. And then it's like a sponge. So yeah. You know, what, what I, what I'm really curious about is if there's, there is also a pattern of events that take shape in, in lives, like yours maybe lives like mine.
And I know I have advert, I've been through adversity. I think it sounds like you've been through some adversity, um, regardless of, you know, where you are today, there are some points that sort of, you know, create this. This effect of how do you respond? You know, what is the stimulus right from, from that event?
Uh, how do you observe it? How do you internalize it? Uh, because things, you know, negative, negative, negative points in your life, or maybe things that sort of create that adversity, they can either kill you or they can, they can bring you up. Yep. Um, and, and it seems. That you're able to look at these points and say, how can I one up, right?
How can I level up? Or how can I be better? It's not a knock on anyone. It's your understanding like emotional intelligence per se, is, is the word that everyone's been using, but it's your emotional intelligence saying? Here's what happened? How can I be better? Right. It's that choice, like one thing. So if I was to write a book and have a chapter, and I think you have things very similar because you're the, the, the all around topic in your book is that, you know, we have these choices every day that we can make, and the choices are, you know, either you go one way or you go another, what is the choice that you're going to make today?
Yay. And for me, so this is, I'm not sort of. Uh, projecting on you. This is actually how I think. Uh, so I apologize if it sounds that way, but, but the way I, I, I, uh, sort of see my day is I wake up in the morning, thankfully I'm conscious enough to make, to make a choice. Do I want to be a positive person? Do I want to be a negative person?
Do I want to smile at people? Do I want to frown at people? Do I want to. You know, grab my, my, my son and tell him I love him or do I want to move him, you know, move them to the side and be like, Hey, I got a busy day of day at work at me. Uh, I had, Oh, the choices are so important. Uh, some people and I've talked, I've talked to a few people.
I hate to use the saying some people cause it's like, you know, you can just generally, but, but there are some specifics people I've spoken to about this and they believe that, well, it's not as easy as, as you say it is. And that makes me wonder, is there something about me that makes it easy? Is there something that I'm maybe not seeing that I'm.
So, so for example, you know, if you have a loved one, that's going through a healthcare crisis right now, how do you wake up and make a choice? That's like, I'm going to pretend to be ha you know, you're not pretending I'll be happy today. What's your take on that
very long way of asking a question and you are a very high effect binder. And this podcast is definitely helped your brand, helping your brain evolve, which is great. That's why I talk to people all day because it helps my brain and mouth. Well, I say, I think in the first thing, um, this podcast helps me more than I think anyone else it's, it's really a psychiatry, you know, therapy it's therapy for me, and I'm happy to say it, but I think, you know, hopefully maybe we can, we can.
We can allow some other people that are going through this to sort of see what w what, what may be possible. Okay. So, so, so maybe you can shorten my own. Yeah. So you have, so my brain doesn't process, things like that. So what I need is like, what is your question? What do you want to know? Okay. When you wake up in the morning, do you consciously, or maybe subconsciously make a choice, and what is that choice about how your outlook is going to be for the day?
So I'll answer it like this. Um,
and you talked about this a little before. Every single, very, very, very high level entrepreneur I know has been through either immense trauma, depression. They have like add or something. Like, I always ask someone if they have add when they don't, when they start rambling and they're like, and usually like, yeah, so most, I know two billionaires that have incredible add and dyslexia.
Um, and they're like, they're just, they just reach, handle that. And there are other parts of their brain are super F my clients barely went to college. It doesn't matter. Um, And their brains are like at this super high level of it's really amazing. Um, and I like being the dumbest person in the room and I'm like, when it comes to this, I'm very highly intelligent, but I like being the dumbest person in the room.
So yes, I start my day. This year, especially I have been said the term global growth every single day, since January 1st, a good friend of mine has been a client. Name's Joe Martin. I actually just posted on link about this. Um, James is yours and I'm like, Oh, I'll just try that this year. So it's global growth.
So most of my conversations now are outside the U S I'm in a global organizations, including EO, which is entrepreneurs' organization. And then strategic coach. Um, we have clients outside the U S now I just, for fun, I randomly, well, I don't think it was random actually. Um, everything happens for a reason, but I met this incredible woman who also has two sons who are my son's age, and she lives in Majorca, Spain, and, you know, in the Mediterranean sea and, uh, same age as me.
And so we just started a global leaders group where we just bring people together. Uh, from around the world just to talk about life, they're all these amazing entrepreneurs. So, um, well growth, global growth, global growth. And if you say that like three, three and a half years ago before I started a business, if someone had told me this I'd have been like, you're a complete deranged lunatic, like, you know, most of the population would think that I'm right sounding now, but, um, now.
It's like, Oh, this is a hundred percent true. And not only is it a hundred percent true that it leads instead of this type of mindset. Um, but then the Detroit people with similar values and very often focused positive mindsets, it's really interesting to see how that, um, that evolves. And then again, like I don't, I have a PR firm, but that's not what my company is.
It's a giant network. People around the world. And, and now how that's evolving is like, people are, people are just fascinated with how I connect people on a global level. And then that is going to continue to grow. And it leads to endless business and businesses, a byproduct of all these great relationships that I have.
Yeah. Does that answer your question? I honestly don't know, but that's how my brain, yeah, I'm going to somewhat, I'm going to dig a little deeper, uh, because my, my, I have this sort of love hate with affirmations in the sense that they work for me, but a lot of people see them as trivial junk, you know, that's how I used to look at it.
Right. So what is when you have this positive quote, unquote affirmation thought, you know, maybe you say it out loud, maybe you say it in your head. Does it seem like it translates to action in the sense that you have this lens? Right. So now your day. You're on LinkedIn. You're on whatever you're on. You're looking at the screen through this lens of global growth.
Right, right. That's correct. That then translates to an action that maybe you would not have taken if you didn't think or say or do global growth mindset. Correct. It organically. Just, I don't want to say magically, but it organically just happens and evolves over time and go ahead. No. So maybe for people that might find this helpful, what is a real, uh, example of, even if it's an accidental example of you thinking global growth and then experiencing it during the day?
Yes. Okay. So this is something that is super important in that regards. So January 1st I said global growth. Uh, I didn't have clients around the world January 1st. Uh, that started to happen in April and may in June. And then again, this global leaders group that, um, Sonya who's is the COF, I guess the cofounder, like there's no intent to like make business out of this.
We just like to get people together, but that just happened. Um, a month ago. We, I had posted some, I'll tell you exactly what happened. So I was bored. Yeah. And my personality traits for me, boredom is literally worse, worse than death, like it literally says. Um, and so I was bored one day. So I posted on LinkedIn.
I'm like here, 30 visionaries I've talked to in the last 30 days. So I, and then I tagged them. I go, please tag other visionaries in it. And then, so, um, all these, it gets, it's gotten like 10,000 views or something, so that one of the people in the comments was Sonya. And then I said, Oh, thanks for, you know, thanks for being a part of this.
And she wrote global growth visionaries. I'm like, what? Like, Oh my God, don't go. We have you. And I have to talk. And so we talked and like, again, it felt like we were separated at birth, which maybe we were, I don't know. But, um, and then we just created that group. So that's a prime example of that. Um, and then preaching abundance.
And you just say that every day abundance mentality is the only mentality. It just attracts people like that. And so, you know, There there aren't quick fixes. People are like, Oh, you're doing so well. Everything's great. I'm like, well, yeah, thank you. You didn't see me when I had zero clients and zero revenue and I was up in the middle of the night.
Like, what the hell am I doing with my life? So it's like, it's not just like an instant fix thing. Like you need to put work into it. And not only like physical work brain work, but what happens is when you. Get through low points or this roller coaster. And you've figured out who you like talking to and who you really don't like talking to you and what you like to do, what you don't like to do, then you're at the point where I'm at.
Um, but most people. Again, based on meat, talking to people all day and interacting with people there that they just don't have the guts or mindset to like really put themselves through this type of experience, but the ones that do and then come out on the other end of it. Like I have there, these unbelievably happy, again, most importantly, happy joy filled lives.
They know their superpowers. They know. Who their tribe is. And then they're just in, most of them are very successful financially, but that's the last thing I mentioned because it's a byproduct of all the other stuff. Yeah. So it's, to me, it seems like your PR business, uh, which clearly, you know, is doing well is undergoing growth and through, because of probably all the things that we're talking about.
Uh, but it seems like it's a. Maybe a channel for something much bigger hundred percent. It's a, it's, it's a byproduct of all the other stuff like it. Um, I don't sell anything. I don't even talk like we've barely talked about. I don't, I think that's the first time he even mentioned PR, which is fine. Most people don't ever, they never talked to me about that, which I honestly don't care about because it's more about brain brain's attitude.
Intentionality, all that kind of stuff. And then again, the byproduct is my company's exploded beyond my wildest dreams and it's only the beginning because it literally just started. And the conversations I've had this year on a global level, the people on, on that level, the seeds that have been planted with them, these people are so brilliant.
Way more brilliant than I am with our minds are way more involved than I am. And those relationships are going to be, I mean, it's going to lead to incredible things and, um, that's, what's super exciting is that like, I've only just begun this journey. I just, you know, I'm 43 and. My kids are seven and six.
And, um, it's just gonna keep getting better and better because my 10 X thing has nothing to do with race. No, I don't care about that at all. That's just a byproduct of this and revenue to me is a, a number driven by, um, you know, ego, like. Like my company is essentially all profits. So like, if you're, if you have a $5 million revenue company and your profits, $10,000, I was like, Oh, congratulations.
Yay. Good for you. Like, it's just nonsense to me. So my 10 X thing is testing network on a global level, which I also say to myself every single day and then 10 exiting experiences in life. So. Um, when COVID does it, and then it will, then I'll, that'll be the 10 next thing that I'm doing is going out with my family and doing cool things.
Pretty simple. So in your book, you have these takeaways, these Epic takeaways, which I love because they, you know, uh, just simplify everything. And that's when I envisioned my book, I think it's very similar to the S to the point that it's just to the, like I said, to the point, uh it's it's, it's just information.
Boom, boom, boom, boom. Let's not waste a lot of time talking about yeah. And so you said it's, it is affirmation, but it is going out and doing the work. I mean, I'm sure you don't just sit outside the, those words and, you know, magic appears you are putting in hard work. Right. So something, I mean, smart work I'm sure, sure.
So for me, it's not hard actually. Um, but again, that's because I only like to do what I'm good at and what I like to do. So I don't it's for me, it's just endless joy and fun, but it is absolutely work. It's just not for me. It's not work. Cause it's just, it's my craft and it's my super powers and it's my passion and life.
But yeah, I'm not sitting here just floating around some, you know, thing. Oh, some people think I am doing that, but a lot of people tend to think that. Of people, uh, I'll just speak for myself like me. Um, I, we were out at, uh, at, um, uh, birthday party and, and we did the whole social distancing thing. Most family members.
Yeah. And, uh, one of my relatives asked me how many days a week do you work? And I mean, uh, how many hours a day you work? And I said, you know, I really think about it. I actually use a really cool tool it's called rescue time. And it sort of tells me based on what I'm doing on my computer, whether the work I'm doing is.
Uh, valuable or not. And that set, yeah. Except by my own triggers. And then it sort of just remembers and it's really cool. But what I find because of is that because of rescue time, I can sort of look back and I can report on the work and I can see, see what I do. And what I found is I work out three to four focused hours a day, and I said that to them, And he gave me a weird look and he whispered to his wife.
He said he only works three to four hours a day as if I am some sort of, you know, the person's also not an entrepreneur. Yes and no. Um, They have a business. Uh, but I think they have a lot of growth ahead of them. Um, mentally. Yeah. Well, definitely mentally cause that wouldn't have been a question or a response.
Yeah. Yeah. What, again, going back to this idea of getting things done, but also having this big abundance mindset. How many, how many hours, how do you spend, you know, the difference between working on your business and working in, can you give glimpse of the time and how you break that up through your day and through your week?
90% of my day is talking to people like on a global level and sponging it. Um, and again, that that's, I had never understood why. Um, I shouldn't say never, but certainly in the last couple of years, I don't understand why more business owners don't do that. Um, not only for me, that's like, that's just what life is all about.
But again, the byproducts that leads to incredible intros for people. Um, so again, I'm in strategic. Yeah. Coach is a global entrepreneurial group. They, the, uh, the number one thing that I've taken from that or built into my life is a thing called unique ability, meaning what I, you know, doing what you'd like to do and what you're good at.
So I do do only that other than a little bit of admin stuff, Like, you know, sending out contracts or whatever, but most of 99% of my day is just doing what I like to do and what I'm good at. Whether it's talking to people like you or writing stories. Um, which I did two to three on deadline for 20 years as a journalist.
And that's what I do now. But the, you know, for my clients, which are the most amazing people in the world. And then I like pitching stories to media because I really like relationships with media. Cause I was a drummer forever. And I love seeing, I love seeing my clients and high level news all over the world.
So, um, the other thing is strategic coach has taught me is there's like three types of days. One which they base everything around is free days, which is Lori, literally nothing for 24 hours. And I've started doing that on Saturdays. My phone's turned off. My computer's turned off. I don't, I'm not, I just don't work at all.
The other, the, for me personally, the other types of days are focus days, which is where your focus activities. That's, those are the only types of days that I have. Um, for most entrepreneurs, there's also a day called buffer days where you do kind of ancillary ancillary activities. I don't, I don't do anything like that because I don't, my company doesn't have ancillary activities that only, I only focus on my unique ability or focus activities.
So that's it like, it's just, I just focused on my superpowers, doubled down on it and that's. It's just endlessly fun for me. It's not work at all. So like to quantify that on an hourly basis, I don't know. I would say I work zero hours a day. Yeah. It's not where it's not, none of this has worked for me.
Like if you had told me three and a half years ago, I'd have a global company working with people that are. And businesses that are really up to game, changing life, changing society, changing technology and development. I got to do write these stories, got to interact with the media, got to talk to people like you all day.
I'd be like, what? But that's what I've done. Just did that. It created for myself. And I strongly feel to take that that point forward is that more companies will be like mine. And I'm a visionary, visionary, and I strongly believe this is going to happen, especially because of COVID. And I thought it was going to happen even before COVID, but there'll be a lot more companies with, with, you know, for lack of a better term, my company's business model, where it's a high price point, low overhead, you essentially leverage your network to create endless opportunities for your network and for yourself.
And then you're easily able to pivot. So there's no need for employees. There's no need for office. There's no need to do a million different things. You just do what you like to do and what you're good at. And you create tremendous value for your network and for yourself, it's very simple for me. It took me.
That was the coolest thing to, you know, as part of writing the book is kind of how I figured that out. But that process, it just seems like that's the natural order of progression of things to create joy in your own lives. And then for other people. So I see the world exactly the way you do. Um, and, uh, we only have a few minutes, which is fine.
I think frankly, uh, these conversations can either go, you know, three, four, five hours or, uh, because of the attention span these days. Um, we, we can sort of keep them to what we have is about 45 minutes. Yup. And 45 minutes is a good number. In fact, um, lots of piggyback. Well, because, so, um, and again, data brain, um, well I've already, and this is one of the things I did write down.
Cause when somebody says something really interesting, I'll be like, Oh, that's a good idea. And that's how, what the, the chapters in my book or each one of these lessons. So I actually, for my next book, which never I'll write it, it's 45 minute meetings because I'm. 30 minutes are not really long enough.
And then you're budding two 30 minute meetings in the same hour if 45 minutes. Perfect. Because if it's boring, you just whatever you end it. And if it's a little longer, you can go into the next hour. And if it's perfectly four to five minutes and you have a 15 minute cushion before your next meeting. So, um, I.
Analyze that in my head and just like, Oh, that's 45 minutes is a perfect time. So that's not where you were going with that, but that's where my head took it. So, yeah. Well here's where I think I was going. I was going to ask a question, but then I realized the time is up. Why don't we do this? I think we need to continue this, uh, which, which makes this really, you know, exciting.
Cause cause we can do a part two. I also, whatever. Yeah. I also think we can release this as is. I don't think there was anything that really needs to be changed and, and I'm happy. It's actually one of my, um, Sort of goals is to see how many of these I can release without editing. Uh, because I think the way we speak the tonality, how we process ideas, I think it's all important.
Yeah. Mmm. I guess I just wanted you to maybe, you know, tell, tell if you know, whoever's listening. I know a couple of people listen to this thing, you know, maybe over time it'll grow, but tell, uh, you know, talk about maybe just, you know, your work and your book. And if there's just anything else that you want to share, um, and then we can end it.
Uh, if you do want to reach out to me, um, LinkedIn's probably the best way I use it as a commercial for other folks. Um, and it's led to endless connectivity and I just passed 22,000 followers there, which was really cool. Um, okay. So Justin Breen on LinkedIn and then, you know, my company is , I don't even think we, but that's what I mean, new it's whatever, but, um, the company's website is.
Brett pick llc.com B as in boy, R E P as in pony, I C as in Cobra, llc.com dot com and reach out to me there. You can see how to get the book and all that stuff, but yeah, it's, uh, the, the right, so the right people will listen to this and they'll reach out and then everyone else will, they, they won't. And that's fine.
That's exactly what happens during these types of discussions. Exactly. I appreciate you for what AIG. I'm glad we met introduced me to some amazing people. I hope to do the same. Um, I think that the goal for me is to take massive just like yours and frankly, to spread them as far and as wide as possible.
For me for no other reason than, than for humanity. DNA is because if not everyone will agree, not everyone will, will, will, will execute or do what we say. Some people will think we're we're idiots or whatever they want to think. But for the ones that don't, if we can add one more to the tribe, I think it would help help us a lot of people.
So you just summed up why my company is a global successful company in three years. That exact that's exactly why. That's awesome. All right. Well, you, um, you have an awesome day. It looks like, uh, the weather in Chicago is really nice today. Only can see it, but it is, um, it is beautiful and it's going to rain in about, uh, three or four hours and, um, yeah, I'll be continuing to intro you to amazing awesome people.
Cause that's how my brain just boom, boom, boom, boom, boom, boom, boom. So let's, let's uh, hopefully do this again and, uh, good luck to you and we'll speak soon. Thanks man. You too. See you, Jess.